National Tell a (Brand) Story Day

Today and every day … this is one (brand) story we’re so very happy to tell and retell. #NationalTellAStoryDay

Whether you’re a client, vendor, or a friend of our company, at some point during the last year you’ve very likely asked … Why Pupfish? It’s a question the team at Pupfish Sustainability Solutions is asked every day. For Pupfish founder, David Faverio, the answer is far more personal and is one he takes pride in answering after choosing the name of his newest sustainability company. 

”A Pupfish is a tiny, endangered fish that lives in Death Valley. It survives under the most extreme conditions, and its existence is challenged primarily by human interference – very similar to our environment. My parents used to travel to Death Valley every year after attending an electronics trade show in Las Vegas, and one of my dad’s favorite activities was a hike out to Salt Creek to visit the Pupfish. Through the years, Dad brought his children, and later, his grandchildren, out to Death Valley to share the Pupfish experience with them as well.”, explains Faverio.

“When choosing the name for a sustainably-minded company offering data destruction and e-recycling solutions, many names come to mind, probably all more effective at describing our services. But Pupfish Sustainability Solutions is just more meaningful. The Pupfish embodies characteristics that are essential to our business - resiliency, adaptability, and survival in the harshest conditions – after all, we launched this business in New York during a global pandemic! And Pupfish (the company) also represents key aspects of businesses operated by my father – transparency, integrity, and an interest in balancing people with profitability. The Pupfish will always be meaningful to me, and I hope that organizations who partner with us will learn our brand story and come to appreciate its significance.”

Until they do, David, #TeamPupfish is more than happy to answer the question, “Why Pupfish?”