Who Do You Trust?

In today’s cybersecurity landscape, an increasing number of organizations are adopting the “Zero Trust” approach. This security framework is based on a straightforward principle: never trust, always verify. Instead of assuming that everything within your network is secure, Zero Trust requires continuous verification of every user, device, and system—even for internal activities.

However, many companies overlook that Zero Trust goes beyond firewalls, cloud infrastructure, and active data. It also applies to data that has been retired (known as “data at rest”). Keep reading to learn how Pupfish is building cybersecurity trust from the ground up, ensuring your company remains protected against all threats throughout the entire data lifecycle.